BGF invests in Midlands’ toy company

Based in Wolverhampton, Wow! Stuff is a toy development business that creates or sources inventions from across the world and develops these ideas into marketable products sold to wholesalers and retailers globally. It generally owns the Intellectual Property of the toys or secures exclusive IP rights. Wow! Stuff also creates gifts and gadgets, which are sold under licensed brands such as Top Gear, Wallace and Gromit, Doctor Who and The Science Museum, London. The business currently employs 30 people. Some of Wow!Stuff’s most successful products include 2011 Christmas bestsellers such as the Air Swimmers, My Keepon and Flitter Fairies; and Dave the Funky Monkey, which upon launch in 2010 achieved sales of 250,000 units in 8 weeks and won Hamley’s toy of the year.

Wow! Stuff was founded by Richard North in 2006, together with Kenny McAndrew and Dr. Graeme Taylor who look after new product development. North is a serial entrepreneur who was credited by HSBC as Business Thinker of the year in 2010. Wow! Stuff was also nominated as winner of the Orange Innovation award at the National Business Awards and was included in the Sunday Times Fast Track 100 in 2010.

Wow!Stuff sought BGF’s investment to enable the company to bring new and revolutionary products to market, develop future innovations and expand into the US, where significant growth opportunities exist.