December 2012 to September 2015

Unruly, based in London’s Tech City and led by co-founders Scott Button, Sarah Wood, and Matt Cooke, is one of the world’s most innovative ad tech companies, getting videos watched, tracked and shared across the open web, increasing viewer engagement, brand performance and publisher revenues. Its platform has attracted top tier advertisers and brands, including Adidas, Dove, T-Mobile, Evian, Go-Pro and Renault.

BGF backed the company in January 2012, investing £4m in a £15m round of funding alongside Amadeus and Endeit. With this new capital and investor support Unruly enjoyed a further period of sustained growth, continuing to launch ground-breaking products, making a number of significant strategic acquisitions and international joint-ventures, expanding to 15 offices across the world and winning numerous awards.

In September 2015 Unruly was acquired by News Corp for £114m; BGF’s first full exit and a good return for all shareholders.

“We had great support from our three institutional investors and I know that they would have been happy to continue backing our growth, but the opportunities and synergies of being part of a major global media business like News Corp offer us a hugely exciting prospect. We are now looking forward to a new phase of development.”

Scott Button, CEO and founder

Unruly website