TRUNKIApril 2013 | Investment News
Trunki was the first Bristol based company to secure investment from BGF.
Trunki designs, distributes and manufactures branded, multifunctional travel products for children. The company started trading in 2006 when Rob Law launched its original ride-on suitcase product. Turned down by Dragons’ Den, the company has sold two million units of its suitcase worldwide and its travel products are stocked in over 2,500 stores across the UK, as well as 97 countries overseas.
Trunki has won a number of awards including the 2012 SME of the Year at the National Business Awards. Rob received an MBE for services to business in 2011.
Since the launch of its original suitcase, Trunki has steadily expanded its portfolio of unique products, with the introduction of BoostApak (car seat/back pack), PaddlePak (water resistant character back pack), Travel ToyBox (ride on toy box), SnooziHedz (travel pillow and blanket) and a range of accessories. The company currently holds license agreements for Hello Kitty, Gruffalo, Moshi Monsters and Lotus.
The company is increasingly manufacturing its products in-house following the purchase of its own factory (Magma Moulding) in Plymouth in December 2012.
The company is based in Bristol where it employs 30 employees, with a further 44 employed at the factory in Plymouth.
Trunki is a market leader in the UK and significant growth opportunities for increased product sales exist overseas, particularly in China, Japan, Germany, France and the Middle East.
BGF’s £3.92m investment has helped fund the development of new products, grow the international sales and support development of the Trunki brand through above the line marketing.
Stuart Rose, the former Chairman of toy group Hamleys and ex-Managing Director of The Body Shop, joined the Trunki board as non-executive Chairman. This introduction was made by BGF through its Talent Network.
Trunki plans to triple the size of its addressable market by developing products for a wider age range.