MyLife Digital


Data analytics company MyLife Digital secured a £2m investment from BGF in September 2016. The funding is helping the business to accelerate the roll-out of its digital platform that connects organisations and individuals, allowing the consensual sharing of personal and professional data to improve performance and deliver change.

MyLife Digital currently operates two successful analytics practices, Wood for Trees and PGIR. Wood for Trees manages the data of millions of donors and supporters to provide insights to more than half of the UK’s Top 50 charities, including British Red Cross and Dogs Trust. PGIR provides performance analysis services to elite international and professional teams in a variety of sports, including the Rugby Football Union.

The MyLife Digital platform means organisations can be compliant with the new data protection regulation, GDPR, due to come into force in 2018. More than that, it enables organisations to be transparent and accountable about the data they hold on individuals, and use insights from the data to benefit both the individual and the organisation.

The platform will initially be deployed into the not-for-profit, sport, healthcare and government sectors enabling patients, donors, supporters and athletes to have an open and mutually beneficial relationship based on informed consent.