HOW TO FAST TRACK YOUR BUSINESS: JAMES KINSELLA, CO-FOUNDER & ECOMMERCE DIRECTOR OF INSTANTPRINT

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University friends James Kinsella and Adam Carnell, both 29, started this Rotherham-based online printing company in 2009 after they spotted a gap in the market for quick and cost-effective flyer printing for small business customers. It ranked at No 88 in the 2016 Sunday Times Fast Track 100.

What inspired you to start your business?

At both school and university, Adam and I were always involved in some type of business venture together, both of our parents had their own businesses and I don’t think we really considered any other options.

What has been your biggest challenge?

Remaining focused on our core proposition when exciting opportunities arise to expand in a different direction.

What has been your best business decision?

Moving our recruitment focus away from hiring for particular skills and towards seeking people with the right attitude.

What has been your worst business decision?

A local printer nearby was flooded out and closed down, so we decided to bring their sales team on board. But the culture difference between the existing and the new team was vast and created a lot of friction. Six weeks later we parted ways.

Which business leader would you most like to share a meal with, and why?

Jan Carlzon, former chief executive of SAS Group and a turn-around specialist, to discuss organisational structure and empowered teams.

What company do you most admire, and why?

It’s difficult to pick just one, but Zara stands out because of its supply chain and ability to react so quickly to the market.

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