Andrew Mabbutt, 52, started Feefo, an abbreviation of Feedback Forum, in 2010. It collects consumer reviews for more than 3,000 clients, such as travel sites Expedia and Booking.com. Backed by investors including Nick Wheeler, founder of Charles Tyrwhitt shirts, it ranked at No 55 on the 2016 Sunday Times Tech Track 100.
What inspired you to start your business?
I was introduced to the original inventors of the Feefo technology, who were looking for an entrepreneurial frontman to lead the business.
What has been your biggest challenge?
Commercialising the original idea for the tech, as nothing was written down. I had to manage a transition from something that was in our heads into a well-documented, scalable and flexible technology.
What has been your best business decision?
Re-building the technology again from scratch, which we did three years after setting up the business.
What has been your worst business decision?
Hiring the wrong senior management. The key was making the decision to resolve the problem quickly.
Which business leader would you most like to share a meal with, and why?
My father, who sadly passed away last year. He is my business inspiration.
What company do you most admire, and why?
Uber. I love the simplicity and gamification of the app.